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James Swift Strength CoachingJAMES SWIFTStrength Coaching

FAQ

Straight answers

A 60-minute session at The Zone, Neston for £50. I assess where you are, talk through your history and goals, and work out whether coaching is the right fit. If you continue, the £50 is credited toward your first month.

Most coaching packages run on a 12-week minimum. Biology does not adapt in a weekend. Twelve weeks is roughly the shortest honest window to demonstrate intermediate progression.

No. The diagnostic assumes nothing. Your injury history and physical limitations are the starting point for your programme, not a reason to work around you politely.

The Barbell Standard is structured programming with weekly group coaching. Private Foundation and Fast Track are one-to-one sessions at The Zone, with live technique feedback and individual programming. Online Foundation and Signature are separate remote coaching services.

Senior Strength is designed specifically for adults over 50: barbell training scheduled to protect recovery, build bone density, balance, and functional strength. A 62-year-old client deadlifts 90kg.

I build your programme, then use your training log and check-ins to manage it. Foundation includes monthly management. Signature includes weekly check-ins, video analysis and programming adjustments. We use the Toolbox client portal to keep that work together.

For new Private Coaching and Semi-Private Coaching clients: a conditional refund of eligible unused sessions if there is no measurable progress against the measures agreed at your starting assessment. The 30 days begin at your first coached session on the monthly plan. Completed sessions and the initial diagnostic are not refunded under this guarantee. You must attend at least eight sessions within those 30 days, follow and log the training and nutrition guidance, complete the assessments, and give 24-hour cancellation notice. Read the full guarantee conditions. This new-purchase guarantee does not cover Senior Strength, online coaching, The Barbell Standard or one-off services. Existing customer promises and statutory rights are unaffected.

Yes. Any time up to 24 hours before it starts, from your client portal (no password, just your email). Cancel and the credit goes straight back on your account to rebook. Bookings work the same way: slots need at least 24 hours' notice, so same-day times aren't offered. Inside 24 hours, contact me directly and I'll do what I can.

Sessions are at The Zone, Neston, Cheshire. Mondays, Tuesdays and Thursdays 8:00–15:00; Wednesdays 8:00–9:00, 10:15–20:00; Fridays 8:00–20:00; Saturdays 8:00–14:00; Sundays 8:30–10:30.

Not sure where to start?

Book a 60-minute Diagnostic Session. I work out what you need and whether coaching is the right next step.

£50 · 60 minutes at The Zone, Neston. Credited toward your first month if you continue

Book diagnostic session