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Do Squats Work Your Core? Not the Way You Think
You can have a visible six-pack and a back that rounds the moment you pull heavy. I know this because it happened to me. The fitness industry has two competing myths about core training, and both of them are wrong. The first says that heavy compound lifts are all the core work you need. The second says that crunches and planks will build a midsection that performs under load. Neither is true, because both treat the core as a single structure with a single function. It is not.
James Swift
16 hours ago5 min read


Why Am I Not Getting Stronger? A Diagnostic Framework for Stalled Lifts
You loaded the bar with the same weight you hit last Thursday. You unracked it, descended into the squat, and the barbell buried you. The weight has not changed. Your programme has not changed. Something has changed, and you have no idea what it is. This is the moment where most lifters make the problem worse. They assume the programme is broken, swap to something new, reset their numbers, and spend the next eight weeks rebuilding to the exact same wall. The stall is not a my
James Swift
Mar 307 min read


How Much Should You Train For Weight Loss: A lot less than you think
Someone in the gym asked me whether I had increased my training after losing 12kg. The assumption was obvious. Visible fat loss must mean more sessions, more intensity, longer workouts, some heroic escalation of effort that explains the result. When I told them I had reduced my training to two one-hour sessions per week, the look on their face told me everything about how deeply the fitness industry has embedded a single, spectacularly wrong idea into the minds of the general
James Swift
Mar 2310 min read


Volume vs Intensity: Nuance doesn't live on the Internet
Two camps. One question. What actually drives muscle growth? One side tells you the answer is load. Get stronger. Add weight to the bar. Sets of five on the squat, the deadlift, the press. If your numbers are going up, your muscles are growing. Hypertrophy is a byproduct of getting stronger, not a separate project requiring a separate approach. Train heavy, eat big, and the size will come. The other side tells you the answer is volume. Accumulate hard sets close to failure. T
James Swift
Mar 2219 min read


You Keep Getting Hurt Lifting: A Proper Explanation
You keep getting hurt lifting weights. Or you have a chronic elbow or shoulder problem that flares up whenever you push the training. Or you have been managing some persistent pain for months and cannot quite get on top of it. Maybe the issue existed before you ever touched a barbell. Or you know someone who trains seriously and seems to spend half the year dealing with something. After a while it starts to seem like injury is just part of the deal. It does not have to be. Fr
James Swift
Feb 1523 min read


Your Body Doesn't Know What Day It Is
Nobody told your skeletal muscle tissue about the seven-day week. Pope Gregory XIII introduced the Gregorian calendar in 1582. Your recovery biology has been running on a completely different schedule for about 300 million years before that and has no interest in catching up. The tissue damage from Monday's squat session does not repair itself faster because Wednesday is a rest day on your training template. Muscle protein synthesis does not peak on schedule because your phon
James Swift
Feb 123 min read


How Strength Training Increases Bone Density in Women: Why Decades of Diet Culture Left You Fragile
The Bone Density Crisis Nobody Talks About Your skeleton is probably weaker than it should be. Not because of genetics or bad luck, but because the fitness industry spent decades selling you a lie that happened to be profitable: that health meant being as small as possible. Women lose bone density faster than men after age 30. Bone density begins declining around age 45, reaching maximum loss rates between ages 50-54 (1). Research shows women can lose up to 20% of their bone
James Swift
Feb 911 min read


The Hidden Cause of Insulin Resistance (It’s Not Just Sugar)
The Muscle "Sink" Effect: Left: Low muscle mass acts like a small bucket, it fills up quickly, causing glucose to "spill over" into the bloodstream and fat stores. Right: Building muscle creates a larger tank. You can handle the same amount of carbohydrates without the metabolic mess. You might weigh the same as you did at 30, but you are not the same animal. You are softer. You have less muscle. Your GP has started eyeing your blood sugar levels with mild alarm, and you c
James Swift
Feb 116 min read


How to Avoid a Care Home: Why Strength Training Over 50 Is the Key to Staying Independent
There are approximately 464,000 people living in UK care homes right now. The average cost is £1,068 per week. That's £55,536 per year to have someone else dress you, feed you, and get you out of a chair because you can no longer perform basic human functions. Most of them didn't plan to be there. They just got weaker until they couldn't live on their own anymore. Your doctor will tell you to take it easy. Go for gentle walks. Don't lift anything heavy. This advice, given wit
James Swift
Jan 2915 min read


Track Your Training or Waste Your Time: Why a Workout Log Is Non-Negotiable
Training is a process of accumulated stress and adaptation. You apply a stimulus, you recover, you adapt, you apply a slightly larger stimulus. This cycle repeats over months and years until you are meaningfully stronger than when you started. The entire process depends on one thing: knowing what you did last time so you can do more this time. That means keeping a training log. Without that knowledge, you are not training. You are exercising and hoping something happens. Hope
James Swift
Jan 278 min read


How to lose fat: The final diet
There is no shortage of fat loss advice. Scroll through any social media platform and you will find detoxes, cleanses, hormone hacks, metabolic confusion protocols, and whatever pseudoscientific nonsense happens to be trending this week. Most of it is garbage, and the small percentage that is not garbage is usually incomplete: technically accurate statements stripped of the context required to actually apply them. This article is my attempt to fix that. I want to give you a g
James Swift
Jan 2427 min read


The Free Plan Fallacy: Why Downloading Workout Plans Won't Transform Your Body
The difference between perpetual stagnation and actual progress is not the acquisition of a plan. It is the unwavering commitment to a proce
James Swift
Oct 30, 20256 min read


Ozempic Muscle Loss: How Much Protein and Training You Actually Need
We are creating an epidemic of frail people, and the medical system is helping.
James Swift
Oct 30, 202514 min read


Strength Training for Runners: Why More Miles Is Not the Answer
Add volume, plateau, get hurt, see physio, receive the same advice, ignore it, return to running. The problem is not your mileage, your shoes, or your VO2 max. The problem is that your musculoskeletal system cannot produce the force that each stride demands, and no amount of additional running will fix that.
James Swift
Oct 3, 20256 min read


The Soreness Trap: Why Chasing Soreness Working Out Is Sabotaging Your Fitness Goals
Let me be clear: deliberately chasing soreness is one of the most counterproductive approaches to fitness you can take. It's a strategy that
James Swift
Mar 16, 20256 min read


Why Being Strong Beats Having Abs: A Reality Check
I notice the looks, you know. That quick glance at my midsection when I'm explaining how to deadlift properly. The slight hesitation when...
James Swift
Dec 7, 20244 min read


First Principles of Strength: Incremental Loading
Strength is the production of force against external resistance. The more weight you can lift, the stronger you are
James Swift
Nov 18, 20243 min read


Why Women Should Not Train Like Men
Training and nutritional differences between women and men
James Swift
Nov 3, 20236 min read
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