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Why You're Not Getting Stronger: The Problem With Eating at Maintenance
The fitness industry has a problem with food. Specifically, it has convinced an entire generation that eating less is always better, that maintaining a lean physique year-round is optimal, and that you can build meaningful muscle while consuming at maintenance calories. This is wrong. Not opinion-wrong. Research-wrong. If you want to get strong, you have to eat enough to support the process. A moderate caloric surplus builds muscle and supports recovery from the training need
James Swift
17 Jan11 min read
The Case for Simple Strength Training: Why Basic Programmes Build More Strength
Open any fitness app and you're drowning in options. Programmes that rotate exercises weekly. Schemes that vary your sets and reps daily based on how you're feeling. Phases that build on phases. Percentages calculated from percentages. These approaches exist for a reason. Advanced lifters who've been training hard for years genuinely need this level of sophistication to keep progressing. The problem is who's using them. Scroll through any fitness forum and you'll find people
James Swift
11 Jan8 min read
Progressive Overload: Why Load Matters More Than Volume
The fitness industry treats intensity and volume as equal variables you can trade off against each other. Do less weight with more sets. Do more weight with fewer sets. Six of one, half dozen of the other. This is wrong. Intensity and volume don't sit on the same level. Intensity is the gatekeeper. Volume only matters after you've paid the entry fee. The Threshold That Changes Everything There's a minimum level of mechanical tension required to trigger muscle growth. Below th
James Swift
9 Jan5 min read


Ozempic Muscle Loss: How Much Protein and Training You Actually Need
We are creating an epidemic of frail people, and the medical system is helping.
James Swift
29 Oct 202513 min read
6 Week Transformation Programme: Why Short-Term Plans Are Designed to Fail
Short-term programmes exploit your desire for something fresh and exciting.
James Swift
25 Oct 20258 min read


Going to Fitness Classes But Not Seeing Results? Here's why and How to Fix It
Week in and week out, members file into studios, dutifully find their spot, follow the instructor’s cues, and sweat, grunt, and groan for 60 minutes. They are consistent. They are dedicated. They are, by any visible metric, working hard. And yet, months or even years later, they confess the same disheartening truth over the hum of the treadmills "I go to five classes a week, but I don't look any different" or the familiar, confused refrain, "That class never, ever gets easier
James Swift
21 Oct 20257 min read


How to Start Strength Training
How to start strength training? Get under a barbell, learn five movements, and add weight every session. That's it. Everything else is either a detail or a distraction. The fitness industry has convinced beginners that starting strength training requires twelve weeks of "functional movement screening," a personalised nutrition plan, and £200 worth of supplements. This is rubbish designed to extract money from people who don't know any better. Real strength training is simple.
James Swift
7 Oct 202511 min read


Strength Training for Runners: Why You're Weak and How to Fix It
Most runners are weak. It's an observable fact. They spend countless hours running with the structural integrity of wet cardboard, then wonder why their knees hurt and their marathon times plateau. The solution isn't more miles or fancy shoes. It's getting under a barbell and following a proper strength training program for runners. The Problem with Traditional "Runner's Strength Training" The fitness industry has sold runners a bill of goods about "functional" training and
James Swift
3 Oct 20255 min read


The Truth About Natural Muscle Gain: Why Patience is Key
Let's address the delusion infecting the modern fitness landscape. This delusion is fueled by a toxic mix of social media and rampant steroid use. The desperate and obsessive question, "How fast can I build muscle?" reflects not just impatience but also a warped perception of reality. The Illusion of Social Media Your feed is like a carnival of lies. It showcases physiques built not solely through dedication and discipline but often through pharmacology and chemical assistanc
James Swift
9 Jun 20253 min read


Achieve Your Best Physique: The Pitfalls of Programme Hopping
Meaningful progressive overload becomes an impossibility when your baseline is constantly reset with a barrage of new exercises. Furthermore, mastery of fundamental movement patterns remains elusive if you're perpetually stuck in the initial, neurologically demanding learning phase of each new whim
James Swift
9 May 20255 min read


The Importance of Intensity in Strength Training
Understanding the Role of Training Intensity The pursuit of strength and muscle is often sidetracked by an obsession with training volume. This obsession revolves around the sheer amount of work performed. While training volume is relevant, it often overshadows the most critical factor for driving adaptation: training intensity . Many get lost in accumulating sets and reps without ensuring that each set retains sufficient effort. True progress relies on prioritising progressi
James Swift
2 Apr 20254 min read


RED-S in Women: How Undereating Sabotages Your Strength, Performance, and Health
"The greatest paradox in women's fitness is that the body requires more fuel, not less, to achieve the aesthetic and performance outcomes mo
James Swift
21 Mar 20256 min read


The Soreness Trap: Why Chasing Soreness Working Out Is Sabotaging Your Fitness Goals
Let me be clear: deliberately chasing soreness is one of the most counterproductive approaches to fitness you can take. It's a strategy that
James Swift
16 Mar 20256 min read


Strength Training: The health benefits your doctor doesn't even know to hide from you
The medical system is familiar with the phenomenon of "prescription cascade," which happens when doctors treat symptoms and not causes
James Swift
25 Feb 20259 min read


Can You Lose Weight From Strength Training?
No, well, that was a short article. But weight isnt what you want to lose, right? You want to lose fat, and you want to stay strong, not weak with risk of osteoporosis and getting sent into a retirement home in your 60's, right? If you agree, then strength training is an absolute must when you're looking to lose body fat, ensuring you maintain vital lean body mass in the process, something that hours of cardio alone won't produce. The Physiological Foundation Your body oper
James Swift
9 Feb 20253 min read


Stop Working Out, Start Training: Why Your Gym Time is Wasted
TRAINING Every commercial gym contains two distinct groups of people: those who train with purpose and those who work out. The distinction goes far beyond what happens on the gym floor. Real training extends into every decision made outside the gym, sleep, nutrition, recovery, and stress management. These aren't optional components; they're fundamental requirements for progress. Training operates on a simple principle: planned progression leads to adaptation. A person who tra
James Swift
26 Jan 20253 min read


When (and Why) to Switch to Intermediate Training: A No-Nonsense Guide
TRAINING You're wondering if it's time to switch to Intermediate Training. Maybe your progress has slowed, or you've spotted an exciting new program that promises explosive gains. Here's the truth: most lifters jump ship from linear progression way too early, leaving gains on the table and creating unnecessary complexity in their training. I've coached hundreds of lifters through this transition, and I've seen every mistake in the book (including plenty of my own). Let's cut
James Swift
10 Jan 20254 min read


How Long Should Strength Training Be? The Truth About Time
The idea that you can get meaningfully strong in 30-minute workouts keeps floating around the fitness industry. And like most oversimplified fitness advice, it sounds plausible to uninformed people. The fact is that proper strength training takes time - not because anybody's trying to waste your time, but because the physics and physiology involved don't care about your schedule. THE REALITY OF STRENGTH TRAINING Strength training is about force production - the more weight yo
James Swift
3 Jan 20253 min read


Life Under the Bar: What Heavy Weight Actually Teaches
The barbell teaches objective truth in a world of subjective opinions.
James Swift
29 Dec 20244 min read


Nature's Only Method: Stress-Recovery-Adaptation
The human body doesn't get stronger during training. This fundamental truth escapes most people who walk into a gym. They believe the work i
James Swift
22 Dec 20243 min read
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