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Free Workout Plan Not Working? Here's Why Your Programme Delivers Nothing
The difference between perpetual stagnation and actual progress is not the acquisition of a plan. It is the unwavering commitment to a proce
James Swift
Oct 306 min read
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Ozempic Muscle Loss: How Much Protein and Training You Actually Need
We are creating an epidemic of frail people, and the medical system is helping.
James Swift
Oct 2913 min read
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6 Week Transformation Programme: Why Short-Term Plans Are Designed to Fail
Short-term programmes exploit your desire for something fresh and exciting.
James Swift
Oct 258 min read
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Going to Fitness Classes But Not Seeing Results? Here's why and How to Fix It
Week in and week out, members file into studios, dutifully find their spot, follow the instructor’s cues, and sweat, grunt, and groan for 60 minutes. They are consistent. They are dedicated. They are, by any visible metric, working hard. And yet, months or even years later, they confess the same disheartening truth over the hum of the treadmills "I go to five classes a week, but I don't look any different" or the familiar, confused refrain, "That class never, ever gets easier
James Swift
Oct 217 min read
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How to Start Strength Training
How to start strength training? Get under a barbell, learn five movements, and add weight every session. That's it. Everything else is...
James Swift
Oct 711 min read
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Strength Training for Runners: Why You're Weak and How to Fix It
Most runners are weak. It's an observable fact. They spend countless hours running with the structural integrity of wet cardboard, then...
James Swift
Oct 35 min read
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The Unyielding Timeline of Muscle Growth: Why Your Impatience Is Killing Your Gains
Let's address the delusion infecting the modern fitness landscape, a delusion fuelled by the toxic cocktail of social media and rampant...
James Swift
Jun 93 min read
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Achieve Your Best Physique: The Pitfalls of Programme Hopping
Meaningful progressive overload becomes an impossibility when your baseline is constantly reset with a barrage of new exercises. Furthermore, mastery of fundamental movement patterns remains elusive if you're perpetually stuck in the initial, neurologically demanding learning phase of each new whim
James Swift
May 95 min read
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The Importance of Intensity in Strength Training
Understanding the Role of Training Intensity The pursuit of strength and muscle is often sidetracked by an obsession with training...
James Swift
Apr 24 min read
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RED-S in Women: How Undereating Sabotages Your Strength, Performance, and Health
"The greatest paradox in women's fitness is that the body requires more fuel, not less, to achieve the aesthetic and performance outcomes mo
James Swift
Mar 216 min read
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The Soreness Trap: Why Chasing Soreness Working Out Is Sabotaging Your Fitness Goals
Let me be clear: deliberately chasing soreness is one of the most counterproductive approaches to fitness you can take. It's a strategy that
James Swift
Mar 166 min read
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Strength Training: The health benefits your doctor doesn't even know to hide from you
The medical system is familiar with the phenomenon of "prescription cascade," which happens when doctors treat symptoms and not causes
James Swift
Feb 259 min read
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Can You Lose Weight From Strength Training?
Can You Lose Weight From Strength Training? Yes and in fact without it, you're not just losing fat; you're losing functional tissue. The...
James Swift
Feb 93 min read
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Stop Working Out, Start Training: Why Your Gym Time is Wasted
TRAINING Every commercial gym contains two distinct groups of people: those who train with purpose and those who simply work out. The...
James Swift
Jan 263 min read
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When (and Why) to Switch to Intermediate Training: A No-Nonsense Guide
TRAINING You're wondering if it's time to switch to Intermediate Training. Maybe your progress has slowed, or you've spotted an exciting...
James Swift
Jan 104 min read
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How Long Should Strength Training Be? The Truth About Time
The idea that you can get meaningfully strong in 30-minute workouts keeps floating around the fitness industry. And like most...
James Swift
Jan 33 min read
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Life Under the Bar: What Heavy Weight Actually Teaches
The barbell teaches objective truth in a world of subjective opinions.
James Swift
Dec 29, 20244 min read
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Nature's Only Method: Stress-Recovery-Adaptation
The human body doesn't get stronger during training. This fundamental truth escapes most people who walk into a gym. They believe the work i
James Swift
Dec 22, 20243 min read
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The One-Way Street of Physical Development: Why Strength Always Wins
Reading time: 5 minutes Training Three hours. That's all you get each week for training if you're like most people. Three precious hours...
James Swift
Dec 15, 20244 min read
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Why Being Strong Beats Having Abs: A Reality Check
I notice the looks, you know. That quick glance at my midsection when I'm explaining how to deadlift properly. The slight hesitation when...
James Swift
Dec 7, 20244 min read
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