top of page


The One-Way Street of Physical Development: Why Strength Always Wins
Reading time: 5 minutes Training Three hours. That's all you get each week for training if you're like most people. Three precious hours to improve your body. To build capability. To get results. So why waste it on activities that only build half of what you need? Calculate this: £47 monthly boutique gym membership. That's £564 a year on membership. Five years of consistent effort £2,820. Thousands of pounds are spent "getting fit." Now look in the mirror. Look at what basic
James Swift
15 Dec 20244 min read


The Ultimate Guide to Fixing Back Pain: Why Getting Strong Beats Getting 'Fixed'
Want to know why traditional back pain treatments often fail? This evidence-based guide reveals why strength training might be your best solution - even if your MRI looks terrifying. Key Takeaways: Discover why most back pain treatments waste your time and money Learn the three essential exercises that can transform your back health Understand why your MRI results might be misleading Get a simple, proven program that works Look, I get it. Your back hurts, and everyone's telli
James Swift
1 Dec 20247 min read


The Truth About "functional training": Why We Need To Return To Basics
Every athletic movement comes down to force production (Verkhoshansky & Siff, 2009). Making these movements stronger through proper training makes everything more efficient. This isn't about complex programming or fancy exercises - it's about building a foundation of real strength through basic movements that carry over to everything else you do. Why "functional training" fails most people You've been doing those group functional "training" classes for years. Burpees, kettleb
James Swift
24 Nov 20244 min read


First Principles of Strength: Incremental Loading
Strength is the production of force against external resistance. The more weight you can lift, the stronger you are
James Swift
18 Nov 20243 min read


The Bulgarian Method: What Actually Works
(And Why Most People Shouldn't Try It) I've been in the strength game long enough to see enough training trends come and go, get recycled and resurface like the keto diet does it's rounds. Some good, most terrible, and a few that make you question humanity's collective intelligence. The Bulgarian Method sits in a special category: brutally effective for the 0.1% who can handle it, and a fast track to burnout and injury for everyone else, looking at the thousands of discarded
James Swift
10 Nov 20245 min read


Strength Training for Seniors: Enhancing Daily Activities and Independence
what if I told you that with the right approach to strength training, you could turn back the clock on these daily challenges?
James Swift
29 Oct 20245 min read


The Two-Factor Model of Sports Performance: Enhancing Performance and Preventing Injury Through Strength Training
delves into the intricacies of the two-factor model, exploring how strength training serves as a cornerstone for athletic excellence.
James Swift
19 Aug 20246 min read


Strength Training for Women: A First Principles Approach
The common narrative about women's strength training is fundamentally flawed. You'll hear endless advice about light weights, high reps, and "toning." This advice ignores basic physiology and mechanics. Let's examine what actually works and why. Understanding the Science Behind Strength Training for Women Our bodies are amazing machines, but men and women are wired a bit differently when it comes to strength training. One key factor is neuromuscular efficiency . This refers t
James Swift
14 Jul 20245 min read


Holding Off Sarcopenia: Maintaining Strength and Independence Through Strategic Training
While the aesthetic implications of sarcopenia, the age-related loss of muscle mass and function, might garner initial attention, the true g
James Swift
20 Dec 20232 min read
bottom of page