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The Free Plan Fallacy: Why Downloading Workout Plans Won't Transform Your Body
The difference between perpetual stagnation and actual progress is not the acquisition of a plan. It is the unwavering commitment to a proce
James Swift
Oct 30, 20257 min read
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Ozempic Muscle Loss: How Much Protein and Training You Actually Need
We are creating an epidemic of frail people, and the medical system is helping.
James Swift
Oct 30, 202514 min read
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Strength Training for Runners: Why More Miles Is Not the Answer
Add volume, plateau, get hurt, see physio, receive the same advice, ignore it, return to running. The problem is not your mileage, your shoes, or your VO2 max. The problem is that your musculoskeletal system cannot produce the force that each stride demands, and no amount of additional running will fix that.
James Swift
Oct 3, 20256 min read
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The Soreness Trap: Why Chasing Soreness Working Out Is Sabotaging Your Fitness Goals
Let me be clear: deliberately chasing soreness is one of the most counterproductive approaches to fitness you can take. It's a strategy that
James Swift
Mar 16, 20256 min read
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Why Being Strong Beats Having Abs: A Reality Check
I notice the looks, you know. That quick glance at my midsection when I'm explaining how to deadlift properly. The slight hesitation when...
James Swift
Dec 7, 20244 min read
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The Guide to Fixing Back Pain: Why Getting Strong Beats Getting Fixed
Most back pain is not a sign of a damaged spine. It is a sign of an undertrained one. This guide explains why passive treatment underperforms, why your MRI findings are probably normal, and how progressive loading makes the back more resilient. For the person whose back has hurt for months and who has been told to rest it. Most chronic low back pain does not come from a structurally damaged spine. It comes from a spine that is deconditioned and treated as fragile when it is n
James Swift
Dec 1, 20249 min read
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First Principles of Strength: Incremental Loading
Strength is the production of force against external resistance. The more weight you can lift, the stronger you are
James Swift
Nov 18, 20243 min read
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Why Women Should Not Train Like Men
Training and nutritional differences between women and men
James Swift
Nov 3, 20236 min read
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