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Ozempic Muscle Loss: How Much Protein and Training You Actually Need
We are creating an epidemic of frail people, and the medical system is helping.
James Swift
Oct 2913 min read
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6 Week Transformation Programme: Why Short-Term Plans Are Designed to Fail
Short-term programmes exploit your desire for something fresh and exciting.
James Swift
Oct 258 min read
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Achieve Your Best Physique: The Pitfalls of Programme Hopping
Meaningful progressive overload becomes an impossibility when your baseline is constantly reset with a barrage of new exercises. Furthermore, mastery of fundamental movement patterns remains elusive if you're perpetually stuck in the initial, neurologically demanding learning phase of each new whim
James Swift
May 95 min read
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Life Under the Bar: What Heavy Weight Actually Teaches
The barbell teaches objective truth in a world of subjective opinions.
James Swift
Dec 29, 20244 min read
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How to Stay Motivated to Exercise in Your 40's
Stay Motivated to Exercise in Your 40's and beyond You need to deal with new problems and set new goals when you turn 40. Work, family,...
James Swift
Jul 4, 20246 min read
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Breaking the Willpower vs. Hypothalamus Battle: Tips for Sustainable Healthy Habits
Maintaining a healthy lifestyle and sticking to a diet can be challenging for many people. The constant struggle between Willpower vs the...
James Swift
Nov 3, 20232 min read
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WHY LAMPREYS DON'T HAVE MORTGAGES How we make food choices
How we make food choices
James Swift
Nov 3, 20233 min read
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