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Why Being Strong Beats Having Abs: A Reality Check
I notice the looks, you know. That quick glance at my midsection when I'm explaining how to deadlift properly. The slight hesitation when...
James Swift
Dec 7, 20244 min read
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Fat Loss With Strength Training: Hard Truths About Getting Lean
You've decided to lose weight, so naturally, you're thinking about running endless kilometers on the treadmill and eating like a rabbit. Aft
James Swift
Nov 11, 20243 min read
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Nutrition Tips for Female Athletes: Fuelling Your Body for Strength and Muscle Growth
As a female athlete, your nutritional needs are unique and crucial for achieving peak performance, building muscle, and increasing strength
James Swift
Sep 1, 20246 min read
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The Overlooked Importance of Mobility Training: Unlocking Your Body's Full Potential After 40
In the fast-paced world of fitness trends and workout fads, it's easy to get caught up in the latest high-intensity routines or...
James Swift
Aug 25, 20248 min read
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How to Stay Motivated to Exercise in Your 40's
Stay Motivated to Exercise in Your 40's and beyond You need to deal with new problems and set new goals when you turn 40. Work, family,...
James Swift
Jul 4, 20246 min read
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The benefits of exercise on the aging brain
As individuals grow older, cognitive decline becomes a common concern, impacting memory and learning abilities. The areas of the brain...
James Swift
Jan 21, 20242 min read
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Ditch the Slush, Embrace the Crunch: Why Whole Fruits and Vegetables Win Every Time
In our fast-paced world, convenience often trumps healthy habits. We grab smoothies instead of salads, protein shakes instead of lean...
James Swift
Dec 19, 20233 min read
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Exploring the Balance: Debunking Misconceptions About an Aggressive Vegan Diet
In recent years, the popularity of vegan diets has soared, driven by ethical, environmental, and health considerations. While a...
James Swift
Nov 3, 20232 min read
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Breaking the Willpower vs. Hypothalamus Battle: Tips for Sustainable Healthy Habits
Maintaining a healthy lifestyle and sticking to a diet can be challenging for many people. The constant struggle between Willpower vs the...
James Swift
Nov 3, 20232 min read
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WOMEN ARE NOT SMALL MEN Differences in training between women and men
Training and nutritional differences between women and men
James Swift
Nov 3, 20232 min read
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WHY LAMPREYS DON'T HAVE MORTGAGES How we make food choices
How we make food choices
James Swift
Nov 3, 20233 min read
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